Optimization in online content recommendation services : beyond click-through rates
Omar Besbes (Columbia University, New York, New York), Yonatan Gur (Stanford University, Stanford, California), Assaf Zeevi (Columbia University, New York, New York)
| Year of publication: |
2016
|
|---|---|
| Authors: | Besbes, Omar ; Gur, Yonatan ; Zeevi, Assaf |
| Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 18.2016, 1, p. 15-33
|
| Subject: | online services | dynamic assortment selection | data-driven optimization | recommendation systems | content marketing | digital marketing | path data | Personalisierung | Personalization | Online-Marketing | Internet marketing | Digitale Dienste | Web-based service | Electronic Commerce | E-commerce | Digitale Güter | Digital goods | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Content Management | Content management | Online-Handel | Online retailing | Website |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/msom.2015.0548 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011437902