Optimization of bank expenses on marketing communications
Year of publication: |
April 4, 2018
|
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Authors: | Barhaq, Abdul Rahman ; Radchenko, Oleg |
Published in: |
Financial markets, institutions and risks : FMIR. - Hamburg, Germany : Academic Research and Publishing UG (AR&P), ISSN 2521-1242, ZDB-ID 2911873-6. - Vol. 2.2018, 1, p. 5-14
|
Subject: | bank expenses | mass marketing communications | scientific and methodical principles | Marketingmanagement | Marketing management | Bank | Werbung | Advertising |
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