Optimization of dynamic product offerings on online marketplaces : a network theory perspective
Meihua Zuo, Spyros Angelopoulos, Carol Xiaojuan Ou, Hongwei Liu and Zhouyang Liang
| Year of publication: |
2023
|
|---|---|
| Authors: | Zuo, Meihua ; Angelopoulos, Spyros ; Ou, Carol Xiaojuan ; Liu, Hongwei ; Liang, Zhouyang |
| Subject: | brand competition | clickstream data | dynamic competition analysis | network analysis | Online marketplaces | spatial auto-regressive model | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Netzwerkökonomik | Network economics | Wettbewerb | Competition | Markenführung | Brand management | Online-Marketing | Internet marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2023.2267314 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014582599