Optimizing click-through in online rankings with endogenous search refinement
Babur De los Santos, Sergei Koulayev
| Year of publication: |
July-August 2017
|
|---|---|
| Authors: | De los Santos, Babur ; Koulayev, Sergei |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 4, p. 542-564
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| Subject: | consumer search | website design | search refinement | targeting | clickstream analysis | website morphing | customization | Internet marketing | sorting | filtering | Online-Marketing | Website | Konsumentenverhalten | Consumer behaviour | Suchtheorie | Search theory | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Suchmaschine | Search engine | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1036 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744817