Optimizing the digital customer journey—Improving user experience by exploiting emotions, personas and situations for individualized user interface adaptations
| Year of publication: |
2021
|
|---|---|
| Authors: | Märtin, Christian ; Bissinger, Bärbel Christine ; Asta, Pietro |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - 2021 (22.06.)
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1964 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012632425