Optimizing the digital customer journey : improving user experience by exploiting emotions, personas and situations for individualized user interface adaptations
Christian Märtin, Bärbel Christine Bissinger, Pietro Asta
| Year of publication: |
2023
|
|---|---|
| Authors: | Märtin, Christian ; Bissinger, Bärbel Christine ; Asta, Pietro |
| Subject: | Emotion | Benutzerschnittstelle | User interface | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1964 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014457683