Optimizing e-tailer profits and customer savings : pricing multistage customized online bundles
Yuanchun Jiang; Jennifer Shang; Chris F. Kemerer; Yezheng Liu
| Year of publication: |
2011
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|---|---|
| Authors: | Jiang, Yuanchun ; Shang, Jennifer ; Kemerer, Chris F. ; Liu, Yezheng |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 4, p. 737-752
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| Subject: | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Leistungsbündel | Bundling strategy | Nichtlineare Optimierung | Nonlinear programming |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009299469