Optimizing international market selection : a dynamic approach integrating export and FDI entry modes
Yueling Zhou, Emanuel Gomes, Ferran Vendrell-Herrero
| Year of publication: |
2025
|
|---|---|
| Authors: | Zhou, Yueling ; Gomes, Emanuel ; Vendrell-Herrero, Ferran |
| Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1520-6874, ZDB-ID 2070466-5. - Vol. 67.2025, 6, p. 739-755
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| Subject: | country ranking | entry modes | international market selection | internationalization | Auslandsinvestition | Foreign investment | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Markteintritt | Market entry | Export | Internationales Marketing | International marketing | Globalisierung | Globalization | Internationale Marktsegmentierung | International market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/tie.70007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015481197