Optimizing offline product design and online assortment policy : measuring the relative impact of each decision
Mengxin Wang, Heng Zhang, Paat Rusmevichientong, Max Shen
| Year of publication: |
2025
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|---|---|
| Authors: | Wang, Mengxin ; Zhang, Heng ; Rusmevichientong, Paat ; Shen, Zuo-Jun |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 71.2025, 5, p. 4266-4286
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| Subject: | product design | online decision | dynamic assortment optimization | offline decision | Produktgestaltung | Product design | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Theorie | Theory | Sortiment | Retail assortment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2022.01167 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015446344