Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Yuanchun Jiang, Yezheng Liu, Jennifer Shang, Pinar Yildirim, Qingfu Zhang
| Year of publication: |
1 June 2018
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| Authors: | Jiang, Yuanchun ; Liu, Yezheng ; Shang, Jennifer ; Yildirim, Pinar ; Zhang, Qingfu |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 267.2018, 2 (1.6.), p. 612-627
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| Subject: | OR in marketing | Online promotion | Dual-channel retailer | Segmented markets | Heuristic algorithm | Marktsegmentierung | Market segmentation | Einzelhandel | Retail trade | Online-Handel | Online retailing | Verkaufsförderung | Sales promotion | Theorie | Theory | Algorithmus | Algorithm | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2017.11.059 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011812537