Optimizing online recurring promotions for dual-channel retailers : segmented markets with multiple objectives
Year of publication: |
1 June 2018
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Authors: | Jiang, Yuanchun ; Liu, Yezheng ; Shang, Jennifer ; Yildirim, Pinar ; Zhang, Qingfu |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 267.2018, 2 (1.6.), p. 612-627
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Subject: | OR in marketing | Online promotion | Dual-channel retailer | Segmented markets | Heuristic algorithm | Marktsegmentierung | Market segmentation | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Algorithmus | Algorithm | Online-Handel | Online retailing | Theorie | Theory | Verkaufsförderung | Sales promotion | Vertriebsweg | Distribution channel |
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