Optimizing pricing strategies for product lines and value-added services : accounting for reference prices and network effects
Wei Qi, Ziwei Li, Yongfeng Ma, Xuwang Liu
| Year of publication: |
2025
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|---|---|
| Authors: | Qi, Wei ; Li, Ziwei ; Ma, Yongfeng ; Liu, Xuwang |
| Published in: |
Managerial and decision economics : MDE ; the international journal of research and progress in management economics. - Chichester [u.a.] : Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 46.2025, 2, p. 862-878
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| Subject: | multinomial logit model | network effects | product line pricing | reference prices | value-added services | Preismanagement | Pricing strategy | Netzwerkökonomik | Network economics | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mde.4408 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015376874