Optimizing product placement interface design in mobile food delivery marketing : an EEG study of the visual gestalt effect on consumers' purchasing preferences
Liang Xiao, Jiajun Lei, Shu Wang
| Year of publication: |
2024
|
|---|---|
| Authors: | Xiao, Liang ; Lei, Jiajun ; Wang, Shu |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 64.2024, 4, p. 465-480
|
| Subject: | event-related potentials (ERPs) | Gestalt effect | processing fluency | product placement | Lieferdienst | Delivery services | Marketing | Product Placement | Product placement | Wirtschaftspsychologie | Economic psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2024-029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015173672