Optimizing promotions for multiple items in supermarkets
Maxime C. Cohen and Georgia Perakis
| Year of publication: |
2020
|
|---|---|
| Authors: | Cohen, Maxime C. ; Perakis, Georgia |
| Published in: |
Channel strategies and marketing mix in a connected world. - Cham, Switzerland : Springer, ISBN 978-3-030-31732-4. - 2020, p. 71-97
|
| Subject: | Promotion optimization | Dynamic pricing | Integer programming | Retail operations | Lebensmitteleinzelhandel | Food retailing | Verkaufsförderung | Sales promotion | Mathematische Optimierung | Mathematical programming | Preismanagement | Pricing strategy | Theorie | Theory | Einzelhandel | Retail trade | Ganzzahlige Optimierung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-030-31733-1_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012146857