Optimizing referral reward programs under impression management considerations
| Year of publication: |
2011
|
|---|---|
| Authors: | Xiao, Ping ; Tang, Christopher S. ; Wirtz, Jochen |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 215.2011, 3 (16.12.), p. 730-740
|