Optimizing retail assortments
Robert P. Rooderkerk; Harald J. van Heerde; Tammo H. A. Bijmolt
| Year of publication: |
2013
|
|---|---|
| Authors: | Rooderkerk, Robert P. ; Heerde, Harald J. van ; Bijmolt, Tammo H. A. |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 5, p. 699-715
|
| Subject: | retail assortments | optimization | product attributes | substitution | similarity | endogeneity | heuristics | micromarketing | pricing | hierarchical Bayes | Gibbs sampling | Sortiment | Retail assortment | Theorie | Theory | Einzelhandel | Retail trade | Heuristik | Heuristics | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour | Mathematische Optimierung | Mathematical programming |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199457