Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers’ disadoption
| Year of publication: |
2011
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|---|---|
| Authors: | Mesak, Hani I. ; Bari, Abdullahel ; Babin, Barry J. ; Birou, Laura M. ; Jurkus, Anthony |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 2430034. - Vol. 211.2011, 3 (16.6.), p. 642-650
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