Option framing and product feature recommendations : product configuration and choice
Year of publication: |
2013
|
---|---|
Authors: | Herrmann, Andreas ; Hildebrand, Christian ; Sprott, David E. ; Spangenberg, Eric R. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 12, p. 1053-1061
|
Subject: | Produktdifferenzierung | Product differentiation | Personalisierung | Personalization | Virales Marketing | Viral marketing | Kaufmotiv | Consumer motivation | Kraftfahrzeug | Motor vehicle | Deutschland | Germany |
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