Options for implementing a strategy of market segmentation in chinese consumer goods markets
Yanli Liu
| Year of publication: |
2005
|
|---|---|
| Authors: | Liu, Yanli |
| Publisher: |
Berlin : Logos Berlin |
| Subject: | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management | Einführung | Implementation | Konsumgütermarketing | Consumer goods marketing | China | Konsumgütermarkt | Positionierung <Marketing> |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XVII, 302 S graph. Darst 210 mm x 145 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Bremen, Univ., Diss., 2005 |
| Notes: | kart. : EUR 40.50 (DE), EUR 41.60 (AT), sfr 72.10 |
| ISBN: | 3-8325-0990-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003042117