Order and quality effects in sequential monadic concept testing : methodological details matter in concept-testing practice
Mike Friedman and Niels Schillewaert
| Year of publication: |
2012
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|---|---|
| Authors: | Friedman, Mike ; Schillewaert, Niels |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 20.2012, 4, p. 377-389
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| Subject: | Marktforschung | Market research | Produktentwicklung | New product development | Methodologie | Methodology | Sequentialtest | Sequential test |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009688907