Order and quality effects in sequential monadic concept testing : methodological details matter in concept-testing practice
Mike Friedman and Niels Schillewaert
| Year of publication: |
2012
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| Authors: | Friedman, Mike ; Schillewaert, Niels |
| Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 20.2012, 4, p. 377-389
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010076440