Order matters : effect of use versus outreach order disclosure on persuasiveness of sponsored posts
Jin Zhang, Xinmai Li, Banggang Wu, Liying Zhou and Xiang Chen
| Year of publication: |
2023
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|---|---|
| Authors: | Zhang, Jin ; Li, Xinmai ; Wu, Banggang ; Zhou, Liying ; Chen, Xiang |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 6, p. 865-881
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| Subject: | Influencer marketing | Order effect | Perceived diagnosticity | Sponsorship disclosure | Sponsoring | Sponsorship | Unternehmenspublizität | Corporate disclosure | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Influencer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-06-2022-0189 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014428182