Organisation des Global-Account-Management im Industriegütersektor
von Ina Lockau
| Year of publication: |
2000
|
|---|---|
| Authors: | Lockau, Ina |
| Publisher: |
Berlin : E. Schmidt |
| Subject: | Investitionsgütermarketing | Internationales Marketing | Kundengruppenmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 389 S. : graph. Darst. |
|---|---|
| Series: | Duisburger betriebswirtschaftliche Schriften. - Berlin : Schmidt, ISSN 0939-6950. - Vol. 22 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | German |
| Thesis: | Zugl.: Duisburg, Univ., Diss., 2000 |
| ISBN: | 3-503-05948-2 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004603947