Organization of International Market Introduction:Can cooperation between central units and localproduct management influence success?

-When organizing international market introductions multinational companies facecoordination problems between the leading central organizational unit and local productmanagement. Based on the assumption that international market introductions are initiatedand managed by a central unit we examine the impact of cooperation between the centralunit and local product management on success.-Our survey of 51 international market introductions reveals that the quality of thecooperation with local product management indeed has a positive influence on success.Yet cooperation itself is not sufficient...