Organizational agility and firm performance : the role of architectural marketing capabilities
Georgios S. Bekos, Matti Jaakkola, Simos Chari
| Year of publication: |
2025
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| Authors: | Bekos, Georgios S. ; Jaakkola, Matti ; Chari, Simos |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 125.2025, p. 239-253
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| Subject: | Architectural marketing capabilities | Firm performance | Organizational agility | Unternehmenserfolg | Marketing | Dynamische Kompetenzen | Dynamic capabilities | Agilität | Agility | Wettbewerbsvorteil | Competitive advantage | Organisationsstruktur | Organizational structure | Organisatorischer Wandel | Organizational change | Flexibilität | Flexibility |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2025.01.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015331951