Organizational buyers' assimilation of B2B platforms : effects of IT-enabled service functionality
Year of publication: |
2020
|
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Authors: | Najmul Islam, A. K. M. ; Cenfetelli, Ronald ; Benbasat, Izak |
Published in: |
The journal of strategic information systems : incorporating International Information Systems. - Amsterdam [u.a.] : Elsevier, ISSN 0963-8687, ZDB-ID 1099465-8. - Vol. 29.2020, 1, p. 1-28
|
Subject: | B2B platforms | Benefits | Platform assimilation | Platform assimilation costs | Service functionality | Digitale Plattform | Digital platform | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Netzwerkökonomik | Network economics | Electronic Commerce | E-commerce |
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