Organizational culture and identity at Bang & Olufsen
Davide Ravasi and Majken Schultz
| Year of publication: |
2007
|
|---|---|
| Authors: | Ravasi, Davide ; Schultz, Majken |
| Published in: |
Organizational identity in practice. - London [u.a.] : Routledge, ISBN 0-415-39839-8. - 2007, p. 103-120
|
| Subject: | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Markenführung | Brand management | Produktgestaltung | Product design | Unterhaltungselektronik-Industrie | Consumer electronics industry | Dänemark | Denmark |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003534193