Organizational improvisation, market orientation, and performance implications in varying industry conditions
Kelly D. Martin, Jean L. Johnson and Amit Saini
| Year of publication: |
2019
|
|---|---|
| Authors: | Martin, Kelly D. ; Johnson, Jean L. ; Saini, Amit |
| Published in: |
Future-focused strategic marketing. - New York : Nova Science Publishers, ISBN 978-1-5361-6166-3. - 2019, p. 199-242
|
| Subject: | organizational improvisation | firm performance | market orientation | strategic fit | latent class regression | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Organisatorischer Wandel | Organizational change | Strategisches Management | Strategic management | Performance-Messung | Performance measurement | Regressionsanalyse | Regression analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012165348