Organizational learning, strategic guanxi networking, co-creation marketing strategy and B2B export performance : evidence from emerging market export venture

Herbert Sima, Henry F.L. Chung and Yulong Liu

Year of publication:	2024
Authors:	Sima, Herbert ; Chung, Henry F. L. ; Liu, Yulong
Subject:	B2B export performance \| Co-creation marketing strategy \| Emerging market export ventures \| Organizational learning \| Strategic guanxi networking \| Lernende Organisation \| Learning organization \| Soziales Netzwerk \| Social network \| Internationales Marketing \| International marketing \| Marketingmanagement \| Marketing management \| Export \| Unternehmensnetzwerk \| Business network \| Lieferantenmanagement \| Supplier relationship management \| B-to-B-Marketing \| Business-to-business marketing \| Schwellenländer \| Emerging economies \| Exportwirtschaft \| Export sector \| China \| Kundenintegration \| Customer integration \| Unternehmenserfolg \| Firm performance

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JBIM-05-2023-0292 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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