Organizational learning, strategic guanxi networking, co-creation marketing strategy and B2B export performance : evidence from emerging market export venture
Herbert Sima, Henry F.L. Chung and Yulong Liu
| Year of publication: |
2024
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|---|---|
| Authors: | Sima, Herbert ; Chung, Henry F. L. ; Liu, Yulong |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 7, p. 1406-1418
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| Subject: | B2B export performance | Co-creation marketing strategy | Emerging market export ventures | Organizational learning | Strategic guanxi networking | Lernende Organisation | Learning organization | Soziales Netzwerk | Social network | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Export | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Schwellenländer | Emerging economies | Exportwirtschaft | Export sector | China | Kundenintegration | Customer integration | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-05-2023-0292 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015083482