Organizational Performance Improvement by Implementing the Latest CRM Solutions

The last innovations in Information and Communication Technologies (ICT) field have imposed the automation of information processes within organizations to increase their financial performance, becoming main foundation for business strategies and decisions. The paper highlights the modality how companies performance can be stimulated by adopting CRM solutions, focused on the marketing processes automation according to the new information trends on the global market.

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Year of publication:	2014
Authors:	Raicu, Irina ; Mirela Catalina (Vint) Turkes
Published in:	Knowledge Horizons - Economics. - Facultatea de Finante, Banci si Contabilitate. - Vol. 6.2014, 1, p. 84-86
Publisher:	Facultatea de Finante, Banci si Contabilitate
Subject:	CRM \| solutions \| marketing process \| financial performance

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Extent:	application/pdf text/html
Type of publication:	Article
Classification:	M31 - Marketing ; M37 - Advertising
Source:	RePEc - Research Papers in Economics

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