ORGANIZATIONAL PERFORMANCE - ROI3: The Building Blocks for Successful Global Organizations in the 21st Century - Measuring organizational performance by the traditional return on investment alone needs to be expanded. Robert R Lusch, Michael Harvey and Cheri Speier, of the University of Oklahoma, argue that organizations should focus on three measures of return on investment (ROI3): Return on ...
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|Authors:||Harvey, Michael ; Speier, Cheri|
European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 16.1998, 6, p. 714-728
Lusch, Robert F., (1998)
Harvey, Michael, (1998)
Harvey, Michael G., (2007)
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