Organizing actor engagement : a platform perspective
Lorena Blasco-Arcas, Matthew Alexander, David Sörhammar, Julia M. Jonas, Sascha Raithel, Tom Chen
| Year of publication: |
2020
|
|---|---|
| Authors: | Blasco-Arcas, Lorena ; Alexander, Matthew ; Sörhammar, David ; Jonas, Julia M. ; Raithel, Sascha ; Chen, Tom |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 118.2020, p. 74-85
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| Subject: | Actor engagement | B2B | Longitudinal case study | Platform | Service ecosystems | Digitale Plattform | Digital platform | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.06.050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287589