Organizing and managing the marketing function
Edited by Mark J. Appleman
| Year of publication: |
[1973]
|
|---|---|
| Authors: | Appleman, Mark J. |
| Publisher: |
[New York] : New York Institute of Finance |
| Subject: | Marktforschung | Absatz | Produktgestaltung | Betriebskapazität | Investition | Management | Marketing | USA | United States | Theorie | Theory | Unternehmensorganisation | Business organization |
| Published items: |
10 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | x, 141 p 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Kotler, P. The concept of marketing.--Corbin, A. New tools for better growth and profit-oriented decisions.--Ferris, D. B. Product diversification.--Tiedemann, C. Corporate diversification.--Montgomery, R. C. Needed: an investment management system.--Corrington, R. F. Distributing new products and services.--Levy, J. S. What do our clients want to buy and how are we going to sell it to them?--Price, E. F. Management's role in marketing.--Lesher, J. L. Organizing and managing the sales and marketing function.--Montgomery, R. C. Managing change |
| ISBN: | 0-13-640946-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000328073