Organizing for brand protection and responding to product counterfeit risk : an analysis of global firms
Year of publication: |
May 2016
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Authors: | Wilson, Jeremy M. ; Grammich, Clifford ; Chan, Fiona |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 23.2016, 3, p. 345-361
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Subject: | counterfeit | risk | brand | organization | trademark | Markenartikel | Brand | Produktpiraterie | Product counterfeiting | Markenrecht | Trademark law | Markenführung | Brand management | Risikomanagement | Risk management | Immaterialgüterrechte | Intellectual property rights | Risiko | Risk |
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