Organizing foreign market activities : from entry mode choice to configuration decisions
Christian G. Asmussen; Gabriel R. G. Benito; Bent Petersen
| Year of publication: |
2009
|
|---|---|
| Authors: | Asmussen, Christian Geisler ; Benito, Gabriel R. G. ; Petersen, Bent |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 18.2009, 2, p. 145-155
|
| Subject: | Internationaler Markteintritt | International market entry | Entscheidung | Decision | Universitäre Forschung | University research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003861067