Original design manufacturer's warranty strategy when considering retailers' brand power under different power structures
Yaqi Lou, Zhen He, Lipan Feng, Keyuan Cai and Shuguang He
| Year of publication: |
2022
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|---|---|
| Authors: | Lou, Yaqi ; He, Zhen ; Feng, Lipan ; Cai, Keyuan ; He, Shuguang |
| Published in: |
International transactions in operational research : a journal of the International Federation of Operational Research Societies. - Oxford : Wiley-Blackwell, ISSN 1475-3995, ZDB-ID 2019815-2. - Vol. 29.2022, 2, p. 1308-1325
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| Subject: | brand | original design manufacturer | supply chain power structure | warranty | Lieferkette | Supply chain | Garantie | Warranty | Markenführung | Brand management | Markenartikel | Brand | Industrie | Manufacturing industries | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/itor.12795 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012795844