Our vision for the Journal of Consumer Research : it's all about the consumer
Year of publication: |
February 2018
|
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Authors: | Inman, J. Jeffrey ; Campbell, Margaret C. ; Kirmani, Amna ; Price, Linda L. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2018, 5, p. 955-959
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Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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