Out of the trap : conversion funnel business model, customer switching costs, and industry profitability
Niloofar Abolfathi, Andrea Fosfuri, Simone Santamaria
| Year of publication: |
2022
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|---|---|
| Authors: | Abolfathi, Niloofar ; Fosfuri, Andrea ; Santamaria, Simone |
| Published in: |
Strategic management journal. - New York, NY [u.a.] : Wiley, ISSN 1097-0266, ZDB-ID 1478912-7. - Vol. 43.2022, 9, p. 1872-1896
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| Subject: | business model | conversion funnel | customer switching costs | industry profitability | market frictions | Geschäftsmodell | Business model | Wechselverhalten | Switching behaviour | Rentabilität | Profitability | Beziehungsmarketing | Relationship marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/smj.3388 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013466075