Out with the old and in with the new : a study of new kit sponsorship and brand associations in the Barclays Premier League
Robert James Thomas
| Year of publication: |
2015
|
|---|---|
| Authors: | Thomas, Robert James |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 3, p. 229-251
|
| Subject: | Sponsorship | Consumer behaviour | Qualitative research | Sports marketing | Brand associations | Konsumentenverhalten | Sponsoring | Markenführung | Brand management | Sportmarketing | Markenartikel | Brand | Profisport | Professional sports | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011378282