OUTBOUND LOGISTICS MANAGEMENT IN MANUFACTURING COMPANIES IN GHANA

The optimization of outbound logistics operations through consolidation and collaboration using a third party logistics provider has potential to contribute to the profitability of an organization by lowering the cost of warehousing and transportation. The purpose of this paper is to assess outbound logistics of a manufacturing company (Guinness Ghana Breweries Limited) using the services of a third party logistics provider (DHL). Empirical research was employed to explore outbound logistics performance of the manufacturing company. Structured questionnaires were used to capture the perception of staff of GGBL regarding outbound logistics performance of the services of the third party logistics provider. The study revealed there was not much significant change in the supply chain performance measure of outbound logistics activities for the services of DHL to GGBL. Suggestions for improving the issues captured are provided. The performance measurement construct obtained from the study can be used by management of GGBL to perform routine assessment and evaluation of outbound logistics activities to improve supply chain performance of the organisation.