Outcomes of cause related marketing: a demographic analysis
Year of publication: |
2010
|
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Authors: | Ahmad, Syed Tauqeer ; Batool, Irem ; Quarshi, Salman Ali ; Hunjra, Ahmed Imran ; Niazi, Ghulam Shabbir Khan |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Cause Related Marketing | Sales | Corporate social responsibilities | Demographic analysis | FMGC |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | Published in Middle-East Journal of Scientific Research 2.10(2011): pp. 260-269 |
Classification: | O14 - Industrialization; Manufacturing and Service Industries; Choice of Technology |
Source: |
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