Outdoor advertising in urban context : spatiality, temporality and individuality
Year of publication: |
2014
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Authors: | Koeck, Richard ; Warnaby, Gary |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 30.2014, 13/14, p. 1402-1422
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Subject: | outdoor advertising | billboards | built environment | place | place marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Außenwerbung | Outdoor advertising |
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