COMPANIES, PEOPLE, IDEAS Wrap Star - Bubble Wrap, the beloved protector of packaga, gets a makeover.
OUTFRONT - Shark Attack - Golfer Greg Norman is a minimogul these days. So why is he threatening to sue the PGA Tour over meeting minutes? - PLUS: Foreign fund fanatics.
MARKETING - No More Monkeying Around - E-Trade Financial wants wealthier investors. How about a new name?