Outsourcing retail pricing to a category captain : the role of information firewalls
Year of publication: |
2014
|
---|---|
Authors: | Nijs, Vincent R. ; Misra, Kanishka ; Hansen, Karsten T. |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 33.2014, 1, p. 66-81
|
Subject: | category captains | information firewalls | public policy | retail pricing | price coordination | consumer welfare | competition | category management | Category Management | Category management | Einzelhandelspreis | Retail price | Outsourcing | Einzelhandel | Retail trade | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
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