Over-the-top (OTT) platforms : a review, synthesis and research directions
Prateek Khanna, Reetika Sehgal, Ashish Gupta, Ashish Mohan Dubey and Rajeev Srivastava
| Year of publication: |
2025
|
|---|---|
| Authors: | Khanna, Prateek ; Sehgal, Reetika ; Gupta, Ashish ; Dubey, Ashish Mohan ; Srivastava, Rajeev |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 43.2025, 2, p. 323-348
|
| Subject: | Digital media consumption | OTT platforms | Streaming services | Literature review | Thematic analysis | Digitale Plattform | Digital platform | Digitale Medien | Digital media | Bibliometrie | Bibliometrics | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-03-2023-0122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015462825