Overall Performance of the Company - Means of Evaluating It and Influential Factors

Even though it may seem easy to define and measure, the performance of a company constitutes a whole universe within which you may find various ideas and theories. Analyzed from the perspective of company management, performance represents the capacity of the company to reach its objectives. This is the reason for the multitude of facades of the company performance concept, the measuring indicators, whether financial or non-financial. As far as capital investors are concerned, a company’s performance concretizes in the size of the obtained profitableness remunerating the capital that they invested in the business.