Overcoming customer innovation resistance to the sustainable adoption of chatbot services : a community-enterprise perspective in Thailand
Year of publication: |
2022
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Authors: | Achaporn Kwangsawad ; Aungkana Jattamart |
Published in: |
Journal of innovation & knowledge : JIK. - Amsterdam : Elsevier, ISSN 2444-569X, ZDB-ID 2885454-8. - Vol. 7.2022, 3, Art.-No. 100211, p. 1-13
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Subject: | Chatbot services | Community enterprise | Innovation-decision process | Overcoming innovation | Resistance behaviors | Sustainable adoption | Thailand | Innovation | Innovationsdiffusion | Innovation diffusion | Nachhaltige Entwicklung | Sustainable development | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.jik.2022.100211 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; O33 - Technological Change: Choices and Consequences; Diffusion Processes ; O31 - Innovation and Invention: Processes and Incentives ; L81 - Retail and Wholesale Trade; Warehousing ; L86 - Information and Internet Services; Computer Software ; C88 - Other Computer Software |
Source: | ECONIS - Online Catalogue of the ZBW |
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