Overcoming the Disconnect between Management and Competive Intelligence - The author addresses some of the cultural and political hurdles that must be overcome, and the steps competitive intelligence practitioners can take in order to ensure that intelligence becomes an indispensable management resource, fully integrated into the processes of strategic and operational decision-making
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|Authors:||Bernhardt, Douglas C.|
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 10055587. - Vol. 27.1999, 3, p. 138
Bernhardt, Douglas C., (1997)
Bernhardt, Douglas C., (1994)
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