Overcoming export manufacturers' dilemma in international expansion
Year of publication: |
2007
|
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Authors: | Wu, Fang ; Sinkovics, Rudolf R. ; Cavusgil, S. Tamer ; Roath, Anthony S. |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 38.2007, 2, p. 283-302
|
Subject: | Industrie | Manufacturing industries | Internationaler Markteintritt | International market entry | Internationale Marktforschung | International marketing research | Lernende Organisation | Learning organization |
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