Overcoming the negative product quality image of manufacturers in emerging economies : effectiveness of warranty strategies
Khai S. Lee; Guan H. Lim; Soo J. Tan
| Year of publication: |
2001
|
|---|---|
| Authors: | Lee, Khai S. ; Lim, Guan-hua ; Tan, Soo J. |
| Published in: |
Journal of transnational management development. - Binghamton, NY : Internat. Business Press, ISSN 1068-6061, ZDB-ID 1422020-9. - Vol. 6.2001, 3/4, p. 57-84
|
| Subject: | Produktqualität | Product quality | Garantie | Warranty | Strategische Allianz | Strategic alliance | Industrie | Manufacturing industries | Schwellenländer | Emerging economies | Welt | World |
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