Overpromise and overdeliver : how to design and deliver extraordinary customer experiences
Rick Barrera
| Year of publication: |
2009 ; Rev. ed.
|
|---|---|
| Authors: | Barrera, Rick |
| Publisher: |
New York, NY [u.a.] : Portfolio |
| Subject: | Product management | Brand loyalty | Customer loyalty |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | X, 226 S. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-59184-268-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004943933